📚 Seth MB


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Ansoff's Matrix

Last updated Sep 22, 2023 Edit

A marketing planning model that helps a business determine its product and market strategy

# Market penetration

# Evaluating market penetration

# Qs

# Matrix for Coca-Cola

# Market Penetration

# Market Development

# Product Development

# Diversification

  1. A business like Coca-Cola benefits from using Ansoff’s Matrix because it allows them to ensure that they are growing their business into different markets whilst also retaining dominance of their existing markets. This process means that they can reduce their dependence on a single market or product by extending their product portfolio.