📚 Seth MB


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Distribution (Place)

Last updated Jan 12, 2023 Edit

Distribution is the process of getting a product from the producer to the consumer.

Main objective of distribution

To make products avaliable in the right place at the right time in the right quantities.

# Distribution Channels

A distribution channel moves a product through the stages from production to final consumption.

Each party in a distribution channel is called an intermediary.

# Wholesalers

# Agents

# Direct vs Indirect Distribution channels

# Factors to consider