📚 Seth MB


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Extended Marketing Mix

Last updated Jan 23, 2023 Edit

The 4 Ps:

The new 3 Ps:

And then there were 7

# People

# Process

# Physical Environment

# Worksheet

Physical: The appearance of a physical store, ideally something that reflects the mood of the brand and sets customer expectations of the business.

Process: The interactions and involvement with the customer as they move through the store experience. Somewhere like IKEA is going to have a very different process to a place like McDonalds. IKEA expects you to spend a long time in the store and walk right round the whole place, likely spending a large amount of money. Mcdonalds however focuses on a short, easy experience.

People: The staff that you interact with whilst at the shop and how they reflect the brand image.

Apple and Poundland differ largely in the area of image. Poundland has a very wide range of products and looks to cram as much in as they can and try to get people to buy a larger amount of products so that Poundland can keep their prices low.

Apple looks for a much cleaner experience where the customer looks at possibly getting a single product. However Apple provides experts who can guide you through the whole process. Apple doesn’t need to sell you a product either, as their margins are very high and prices are in the hundreds of pounds.

Most important 3 Ps:


The price is fairly low compared to many other restaurants. The place is usually near a high footfall area where there are lots of people present. The promotion is strong, with memorable tunes and branding