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Kaplan and Norton's Balanced Scorecard Model

Last updated Jun 14, 2023 Edit

A widely used framework for assessment achievement of financial and non-financial objectives.

Robert Kaplan and David Norton developed the concept of a balanced scorecard.

Aim of the scorecard: To align business activities to the vision and strategy of the business, improve internal and external communications, and monitor business performance against strategic goals.

# Key features of the balanced scorecard

# Four perspectives of the balanced scorecard

Vision & strategy:

KPI - Key Performance Indicator

# Advantages of the Balanced Scorecard

# Drawbacks of the Balanced Scorecard